Certified Digital Marketing Specialist – Social
Develop a detailed understanding of key social media specialisms including content marketing, and platforms on which you can promote your content.
In 2019, there will be 2.7 billion global social media users, making social networks the ideal platform to engage with and influence customers.
This specialist course is perfect for social media lovers. It will help you understand how to develop and curate shareable content and introduce you to the importance of marketing automation, strategy and planning.
Most importantly, it will explore the intricacies of key platforms such as Facebook, Twitter, Instagram and Linkedin along with social apps and social video.
This course is suitable for people who are responsible for the planning, execution and management of social media campaigns, social media specialists, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area.
Upon successful completion of this specialist diploma, you will become a Certified Digital Marketing Specialist in Social and gain exclusive access to our membership network designed to connect you with peers, experts, industry and opportunities.
What’s my Investment for the complete course inclusive of Digital Training, Certification and Full Membership Access
Australian Introductory Offer AU$3850
This module will introduce you to the key principles and channels of social media marketing, and how to develop an effective, comprehensive social media marketing strategy.
Learn about the value of social amplification and what will make your content sharable on social media. You will also learn to use social listening to monitor and identify your most engaging content.
Achieve maximum reach with your social media efforts by learning how to distribute your content efficiently and effectively across social media platforms. You’ll also gain an understanding of the concepts of content seeding and promoting.
Learn how to plan a complete Facebook advertising strategy, beginning by understanding how this platform can enable community building, content marketing, and promoting your brand.
Discover the variety of features available on Twitter which allow you to target potential customers, such as Direct Messages, advanced search, and Twitter’s analytics platform.
This module demonstrates how to use LinkedIn as an advertising platform. You will learn to create customized ad campaigns – from creating ad copy, to measuring your ads success. You will also be introduced to LinkedIn’s features such as Pulse and Slideshare.
Learn how to leverage Google+ features such as Events and Hangouts to generate engagement with your existing connections, and increase your reach to new ones.
YouTube works as an effective content sharing platform, establish how you can integrate YouTube into a broader marketing strategy.
This module looks at the latest trends in social media and the newest platforms that are available. It’s important to keep up with the latest trends in social media and integrate them into your overall social media marketing strategy.
Strategy & Planning
Gain the knowledge and skills necessary to create and implement a successful social media marketing strategy.
Become a Certified Social Media Marketing Professional