Certified Digital Marketing Specialist – Social

Develop a detailed understanding of key social media specialisms including content marketing, and platforms on which you can promote your content.

In 2019, there will be 2.7 billion global social media users, making social networks the ideal platform to engage with and influence customers.

This specialist course is perfect for social media lovers. It will help you understand how to develop and curate shareable content and introduce you to the importance of marketing automation, strategy and planning.

Most importantly, it will explore the intricacies of key platforms such as Facebook, Twitter, Instagram and Linkedin along with social apps and social video.

This course is suitable for people who are responsible for the planning, execution and management of social media campaigns, social media specialists, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area.

Upon successful completion of this specialist diploma, you will become a Certified Digital Marketing Specialist in Social and gain exclusive access to our membership network designed to connect you with peers, experts, industry and opportunities.

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What’s my Investment for the complete course?

April 2019 Limited Offer - 1 Year Full Membership Access + Exam Fee valued at $700

Australian Introductory Offer AU$3850

Price Reduction for April 2019 - $2700

 
 

Module Overview

MODULE 1

Introduction

This module will introduce you to the key principles and channels of social media marketing, and how to develop an effective, comprehensive social media marketing strategy.

MODULE 2

Content Creation

Learn about the value of social amplification and what will make your content sharable on social media. You will also learn to use social listening to monitor and identify your most engaging content.

MODULE 3

Content Outreach

Achieve maximum reach with your social media efforts by learning how to distribute your content efficiently and effectively across social media platforms. You’ll also gain an understanding of the concepts of content seeding and promoting.

MODULE 4

Facebook

Learn how to plan a complete Facebook advertising strategy, beginning by understanding how this platform can enable community building, content marketing, and promoting your brand.

MODULE 5

Twitter

Discover the variety of features available on Twitter which allow you to target potential customers, such as Direct Messages, advanced search, and Twitter’s analytics platform.

MODULE 6

LinkedIn

This module demonstrates how to use LinkedIn as an advertising platform. You will learn to create customized ad campaigns – from creating ad copy, to measuring your ads success. You will also be introduced to LinkedIn’s features such as Pulse and Slideshare.

MODULE 7

Google+

Learn how to leverage Google+ features such as Events and Hangouts to generate engagement with your existing connections, and increase your reach to new ones.

MODULE 8

Youtube

YouTube works as an effective content sharing platform, establish how you can integrate YouTube into a broader marketing strategy.

MODULE 9

Future Trends

This module looks at the latest trends in social media and the newest platforms that are available. It’s important to keep up with the latest trends in social media and integrate them into your overall social media marketing strategy.

MODULE 10

Strategy & Planning

Gain the knowledge and skills necessary to create and implement a successful social media marketing strategy.


 
 
 
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Our Courses

Become a Certified Social Media Marketing Professional

Gaining a digital marketing certification will assure you have the essential skills and knowledge needed to excel as a social media professional.

We work with digital industry experts, such as Google and Facebook, to design and develop our courses and the standards that define the digital skills and capabilities required of all professionals.

Our certifications deliver best current practice, theory and applied skills in digital, and are recognized and respected across the industry.

95%

GRADUATES ARE CURRENTLY EMPLOYED

81%

PROMOTED AFTER COMPLETING THE DIPLOMA

88%

WORKING AT SENIOR OR MANAGEMENT LEVEL

 
 
 

How strong are your digital skills?

Digital Marketing, Digital & Social Selling, Strategy and Planning, Social Media, Mobile, Search Marketing… What course works best for you?

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