Certified Digital Marketing Specialist – Strategy & Planning
Consolidate the essential skills needed to manage a digital marketing strategy for your organization, with the Professional Diploma in Digital Strategy & Planning.
This course introduces you to digital communications, social customer service and helps you to develop a measured and well-considered strategy and coherent plan for your organization, that will stand up to the rigor and scrutiny of board-level decision making.
Upon successful completion of this specialist diploma, you will become a Certified Digital Marketing Specialist in Strategy and Planning and gain exclusive access to our membership network designed to connect you with peers, experts, industry and opportunities.
What’s my Investment for the complete course?
April 2019 Limited Offer - 1 Year Full Membership Access + Exam Fee valued at $700
Australian Introductory Offer AU$3850
Price Reduction for April 2019 - $2700
Become familiar with the essential considerations needed for strategy and planning, and the transition of traditional marketing into one that incorporates digital tools and technologies into the overall strategy.
Develop messages for products and services using traditional communication methods. This will help you to establish your brand and service values, and develop awareness in your potential customers.
In this module, you will learn how digital communications can be highly personalized and tailored toward certain customer bases.
This module provides an overview of the various digital channels available, including search engine optimize (SEO), pay-per-click advertising (PPC), email marketing, and digital display advertising.
Digital Display Advertising
Discover the different advertising channels available for your digital ads, such as video and in-app ads. In addition to different channels, there are also various ad formats you can use to optimize your ads for mobile advertising campaigns.
Social Customer Service
This module will teach you budget-friendly digital marketing techniques that are easy to implement, in addition to the paid channels that you can implement in your strategy.
You will examine some easy to implement digital marketing techniques that are budget-friendly, such as social media. You will also be taught about paid channels that you can implement in your strategy.
Challenges can arise when you’re integrating digital communications. Here, you’ll establish the range of standards needed to operate securely and safely in your digital communications.
Risk & Reputations
This module explores the possible risks you will run into, such as computer security risks, hacking, identity theft, social engineering, stalking, fraud, sexual harassment and defamation.
Gain an understanding of the benefits of using a formal analytics program, and how analytics can help you to monitor online traffic, customer engagement and satisfaction.
For the final module, you will take what you have learned throughout the course and learn how to construct a coherent, well thought-out strategy for your organization.
Become a Certified Digital & Social Selling Professional