Certified Digital Marketing Specialist – Strategy & Planning

Consolidate the essential skills needed to manage a digital marketing strategy for your organization, with the Professional Diploma in Digital Strategy & Planning.

This course introduces you to digital communications, social customer service and helps you to develop a measured and well-considered strategy and coherent plan for your organization, that will stand up to the rigor and scrutiny of board-level decision making.

Upon successful completion of this specialist diploma, you will become a Certified Digital Marketing Specialist in Strategy and Planning and gain exclusive access to our membership network designed to connect you with peers, experts, industry and opportunities.

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What’s my Investment for the complete course?

Limited Offer - 1 Year Full Membership Access + Exam Fee valued at $700

Australian Introductory Offer AU$3850

Price Reduction - $2700

 
 

Module Overview

MODULE 1

Introduction

Become familiar with the essential considerations needed for strategy and planning, and the transition of traditional marketing into one that incorporates digital tools and technologies into the overall strategy.

MODULE 2

Traditional Communications

Develop messages for products and services using traditional communication methods. This will help you to establish your brand and service values, and develop awareness in your potential customers.

MODULE 3

Digital Communications

In this module, you will learn how digital communications can be highly personalized and tailored toward certain customer bases.

MODULE 4

Digital Channels

This module provides an overview of the various digital channels available, including search engine optimize (SEO), pay-per-click advertising (PPC), email marketing, and digital display advertising.

MODULE 5

Digital Display Advertising

Discover the different advertising channels available for your digital ads, such as video and in-app ads. In addition to different channels, there are also various ad formats you can use to optimize your ads for mobile advertising campaigns.

MODULE 6

Social Customer Service

This module will teach you budget-friendly digital marketing techniques that are easy to implement, in addition to the paid channels that you can implement in your strategy.

MODULE 7

Budgets

You will examine some easy to implement digital marketing techniques that are budget-friendly, such as social media. You will also be taught about paid channels that you can implement in your strategy.

MODULE 8

Personnel

Challenges can arise when you’re integrating digital communications. Here, you’ll establish the range of standards needed to operate securely and safely in your digital communications.

MODULE 9

Risk & Reputations

This module explores the possible risks you will run into, such as computer security risks, hacking, identity theft, social engineering, stalking, fraud, sexual harassment and defamation.

MODULE 10

Analytics

Gain an understanding of the benefits of using a formal analytics program, and how analytics can help you to monitor online traffic, customer engagement and satisfaction.

MODULE 11

Strategy Formulation

For the final module, you will take what you have learned throughout the course and learn how to construct a coherent, well thought-out strategy for your organization.


 
 
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Our Courses

Become a Certified Digital & Social Selling Professional

Gaining a digital marketing certification will assure you have the essential skills and knowledge needed to excel as a digital strategy and planning professional.

We work with digital industry experts, such as Google and Facebook, to design and develop our courses and the standards that define the digital skills and capabilities required of all professionals.

Our certifications deliver best current practice, theory and applied skills in digital, and are recognized and respected across the industry.

95%

GRADUATES ARE CURRENTLY EMPLOYED

81%

PROMOTED AFTER COMPLETING THE DIPLOMA

88%

WORKING AT SENIOR OR MANAGEMENT LEVEL

 
 
 

How strong are your digital skills?

Digital Marketing, Digital & Social Selling, Strategy and Planning, Social Media, Mobile, Search Marketing… What course works best for you?

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