Certified Digital Marketing Professional

Whether you're a complete beginner, business owner or marketing professional looking to upskill, this digital marketing course is perfect for you.

The Professional Diploma in Digital Marketing course is our cornerstone certification and can provide you with an introduction to key digital marketing specialisms, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO.

Upon successful completion of the Professional Diploma in Digital Marketing, you will become a Certified Digital Marketing Professional and gain exclusive access to our membership network designed to connect you with peers, experts, industry and opportunities.

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What’s my Investment for the complete course inclusive of Digital Training, Certification and Full Membership Access

Australian Introductory Offer AU$3850

 
 
 

Module Overview

MODULE 1

Introduction

Get started with an exciting, in-demand career with our Professional Diploma in Digital Marketing. This is a global-standard certification that you can take with you throughout your career.

MODULE 2

Pay Per Click Advertising

Start with the key concepts of digital marketing and how it differs from traditional marketing, but how the two should be integrated to complement one another. Also, become familiar with PPC advertising.

MODULE 3

Search Engine Optimization

Learn about a range of SEO tools, performing keyword research, link building tactics, and on-site and off-site optimization techniques.

MODULE 4

Email Marketing

Learn how to create and implement email marketing campaigns from start to finish, including how to write compelling email copy, split test design templates, and optimizing open and click through rates.

MODULE 5

Digital Display Marketing

This module demonstrates how to construct and run display ads, including available ad formats, targeting specific relevant audiences, and how to research and optimize campaigns.

MODULE 6

Mobile Marketing

Gain the technical skills and knowledge required to implement an effective mobile marketing strategy, and how to optimize your application for mobile devices.

MODULE 7

Social Media Marketing

Here, you will learn how to engage with and attract customers on a range of social media platforms. You will be able to engage on the different platforms and develop a social media strategy.

MODULE 8

Analytics

You’ll want to be able to monitor and optimize your digital marketing strategy. To do so, you’ll need to understand the key analytics platforms and metrics and how they can help you to measure your efforts.

MODULE 9

Strategy & Planning

Learn how to bring together the elements of your digital marketing to implement a coherent, all-inclusive digital marketing plan, including setting budgets, allocating resources, and choosing the most fitting marketing channels.

 
 
 
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Our Courses

Become a Certified Digital Marketing Professional

Digital Marketing, Digital Selling, Strategy and Planning, Social Media, Mobile, Search Marketing – choose your area of interest. Find what course works best for you.

 

95%

GRADUATES ARE CURRENTLY EMPLOYED

81%

PROMOTED AFTER COMPLETING THE DIPLOMA

88%

WORKING AT A SENIOR OR MANAGEMENT LEVEL

 
 
 

How strong are your digital skills?

Digital Marketing, Digital & Social Selling, Strategy and Planning, Social Media, Mobile, Search Marketing… What course works best for you?

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