Welcome to the Global Standard in Digital Marketing Training.

 

Certified Digital Marketing Professional

Whether you're a complete beginner, business owner or marketing professional looking to upskill, this digital marketing programme is perfect for you to become a digital marketer.

This comprehensive course, delivered 100% online, teaches the key digital marketing skills required for the modern work place. Learn Google Ads, social media marketing and SEO, Analytics, mobile marketing and much more.

The course is delivered 100% online, with a full support team on hand to help at any time.

With our stunning interactive learning system, you’ll learn in handy bite sized sections, while quizzes and practical exercises bring your learning to life.

Start your digital journey with us today.

Fully revised for 2019  •  Expert led learning  • 130 + topics 


• Now includes free 12 month membership: access digital tool kits, hundreds of practical resources

Join over 33,000+ members in over 140 countries!

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What’s my Investment for the complete course?

Australian Introductory Offer AU$3000

Face to Face Class Support Sessions $3500

Now includes free 12 month membership: access digital tool kits, hundreds of practical resources and Exam Fee included valued at $700

$3000

 
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Module Overview

Introduction to Digital Marketing

This module introduces the core principles and purpose of digital marketing. It will enable you to develop clear and actionable business objectives for a digital marketing plan, gain audience and industry insight.

Topics

  • Principles of Digital Marketing

  • Developing Objectives

  • Digital Research

  • Cultural Research

  • Connecting with the Customer

Content Marketing

The Content Marketing module will enable you to develop the knowledge and skills needed to plan and execute a content marketing strategy in a persona-oriented and data-driven way informed by business objectives, aligned with the buyer journey and overall marketing strategy.

Topics

  • Concepts & Strategy

  • Using Content Research

  • Content Marketing Plans

  • Creating & Curating Content

  • Publishing & Distributing Content

  • Metrics & Performance

Social Media Marketing

The Social Media module introduces the key platforms for digital marketing and demonstrates how to set up a social media experience for a business

Topics

  • Key Social Platforms

  • Setting up a Social Media Experience

  • Growing & Engaging an Audience

  • Social Media Campaigns

  • Data-Driven Audience & Campaign Insights

Search Engine Optimisation (SEO)

The Search Engine Optimisation (SEO) module will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. It will help you understand how to boost conversions, stand out against competitors and ensure the best possible ROI.

Topics

  • SEO Fundamentals

  • SEO & Business Objectives

  • Keywords

  • SEO Content Plan

  • Search Ranking

  • SEO Performance

Paid Search (PPC) using Google Ads

This module begins with the fundamentals of paid search and it’s benefits and demonstrates how to implement and manage Pay-Per Click (PPC) campaigns using Google Ads.Through the Paid Search Module, you will understand the key concepts underpinning bid auctions, how to manage paid advertising budgets, and how to optimise paid search campaigns.

Topics

  • Fundamentals of Paid Search

  • Google Ads

  • Search Campaign Management

  • Search Campaign Measurement

Display & Video Advertising

The Display and Video Advertising module begins with the fundamentals of display and video advertising and demonstrates how to set up and manage a YouTube channel.It covers the ad formats available within Google Display Network and YouTube and shows you how to set up and manage campaigns.

Topics

  • Fundamentals of Display & Video Advertising

  • YouTube

  • Google Display Network

  • Ad Formats

  • Video Campaigns

  • Measurement and Optimisation

Email Marketing

The Email Marketing module begins with the fundamentals of email marketing and how the concepts of segmentation, personalisation, timing, and engagement along with the legislation and regulations surrounding data protection underpin an effective email marketing strategy.

Topics

  • Email Marketing Fundamentals

  • Tools and Strategy

  • Email Design

  • Email Campaigns

  • Testing and Optimising

  • Marketing Automation

Website Optimisation

The Website Optimisation module will explore how to build and publish a well-designed, high-performing and optimised website that is aligned to your business goals. You will use the key components of web design to design, create and publish an effective website and choose the most suitable hosting option based on budget and business goals.

Topics

  • Web Design and Website Optimisation

  • Websites Design Principles & Website Copy

  • User-Centered Design

  • Website Optimisation

  • Website Metrics

Analytics with Google Analytics

The Analytics module begins with the fundamentals of web analytics and the associated legal responsibilities and best practices concerning data collection, consent, and privacy that enable a digital marketer to draw actionable conclusions from website or marketing channel data.

Topics

  • Web Analytics Fundamentals

  • Configuring a Google Analytics Account

  • Setting Goals

  • Monitoring Campaigns

  • Analysing & Recording Data

Digital Marketing Strategy

The Digital Marketing Strategy module identifies the core components of an effective digital marketing strategy and explains how to develop a successful budget plan and measure the ROI for digital activities.

Topics

  • Fundamentals

  • Strategy Objectives & KPIs

  • Digital Strategy Research

  • Creative Strategy

  • Digital Marketing

  • Strategy

Become a Certified Digital Marketing Professional on completing this exam.

 
 
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Our Courses

Become a Certified Digital Marketing Professional

Digital Marketing, Digital Selling, Strategy and Planning, Social Media, Mobile, Search Marketing – choose your area of interest. Find what course works best for you.

 

95%

GRADUATES ARE CURRENTLY EMPLOYED

81%

PROMOTED AFTER COMPLETING THE DIPLOMA

88%

WORKING AT A SENIOR OR MANAGEMENT LEVEL

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How strong are your digital skills?

Digital Marketing, Digital & Social Selling, Strategy and Planning, Social Media, Mobile, Search Marketing… What course works best for you?